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When To Shut Up And Let Video Do The Talking
What do a goldsmith, a luxury cabin and an INC 500 company have in common? I’ll answer that after a few words (to set the stage). We are at war. I recently read a slide deck that revealed some powerful...
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7 Deadly Pinterest Marketing Mistakes To Avoid
If you’re using Pinterest for business, you’re likely interested in doing it in a manner that produces the best results. Are you thinking about how you can entice others to repin your images, how to...
View ArticleHow to Effectively Tell Your Employer Brand Story
As competition for top talent continues to heat up, here’s a recruitment strategy worth embracing—tapping into your company’s biggest assets, your employees. By now you’ve come to realize that for...
View ArticleAre Your Customers Experiencing Your Brand Promise?
If you’re brand doesn’t deliver on your promises, there’s no fooling the customer. Here’s what you can do to change that.
View Article4 Rules for Creating a High-Converting About Us Page
When you think about the most important pages of your website, what comes to mind? Most people think of the homepage, then perhaps their pricing page, product pages, or the Contact page. Rarely do...
View ArticleWhat a Trip to Whole Foods Can Teach You About Branding
A few weeks ago I went food shopping at my local (but regional chain) grocery store. I shop for food in a few places as I can’t seem to find one store that offers me everything. I wandered the store...
View ArticleWhich Type of Influencer is Right for Your Brand?
If you’ve decided to try influencer marketing how do you determine which influencers are the right fit for your brand? Let’s take a look.
View Article4 Key Customer Experience Metrics Brands Should Be Tracking
As we continue to deal with the pandemic, companies have to continue to deliver great customer experience. This starts by utilizing data and tools that eliminate friction and keep customers satisfied...
View ArticleIs Your eCommerce Branding up to Scratch?
Branding plays a huge role in how returning and potential customers perceive your eCommerce business. It’s not all about looking pretty – although it does help – it’s also about creating an emotional...
View ArticleHow to Market Specialty Products
Whether they have a specialty line of products or not, all companies can benefit from establishing a niche in the market. Here are some tips to use when marketing specialty products.
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